200,700 visit ‘David Bowie is’

8 april 2016

Press release 

More than 200,700 people have come to see David Bowie is at the Groninger Museum. That figure puts the Groningen in second place behind London in the list of cities where the exhibition has appeared and tops visitor numbers in large cities like Berlin, Paris, Melbourne, Toronto, São Paulo and Chicago. The exhibition’s popularity has not only pleased the Groninger Museum but also local businesses, which have profited from its success. David Bowie is – now sold out – runs through Sunday 10 April.  

Art lovers and David Bowie fans came from all over the world to see the show. For more than four out of 10, viewing David Bowie is occasioned their first visit to the Groninger Museum, and one in five paid their first visit to the city of Groningen to see the exhibition. Of visitors from the Netherlands, 75 per cent came from outside the province of Groningen. And one in 10 people who saw the show came from abroad, half of them from Germany. 

‘The exhibition speaks to the imagination’ 
“We are happy and proud that we've been able to bring this exhibition to the Netherlands and to share the experience with our visitors,” says Andreas Blühm, director of the Groninger Museum. “The exhibition speaks to the imagination, not only for Bowie fans but for the general public.”  
David Bowie is has enjoyed great popularity since it opened in December. Many people saw the show multiple times. “I'm going for the third time on Wednesday,” wrote one. “I think it's a fantastic exhibition. I'm really becoming a Bowie fan again.” 

David Bowie train carriage 
Numerous activities were also organised outside the Groninger Museum. In a joint project with the museum, the Dutch national railways sent a train with a David Bowie carriage from Zwolle to Groningen every weekend in January. Virtual reality glasses allowed passengers to take an imaginary trip through Bowie’s world. 
The North Netherlands Symphony Orchestra staged a special series of concerts and the Groninger Forum cinema screened a series of Bowie films at weekends during the exhibition. Shops in Groningen’s city centre competed in a Bowie window display contest, the Noorderlicht photo gallery exhibited 1970s concert photos and the Dutch Comics Museum showed comics, drawings and illustrations inspired by the character Ziggy Stardust. 
Exhibition to appear in Tokyo 
David Bowie is will continue its travels and will be on display in Tokyo, Japan, in 2017. 

The Groninger Museum thanks all its partners, especially the Victoria and Albert Museum in London, for their cooperation in the presentation of this exhibition.


For more information and images please contact the Communication, PR & Marketing officers:

Karina Smrkovsky, ksmrkovsky@groningermuseum.nl, +31 (0)50 3666 512.

Regina Zwaagstra, rzwaagstra@groningermuseum.nl, +31 (0)50 3666 510.