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Online exhibitions

Online Rolling Stones Fans Outside The Palladium New York, New York, June 19, 1978
Online Rolling Stones Fans Outside The Palladium New York, New York, June 19, 1978 © Photo by Allan Tannenbaum/Getty Images

Online exhibition The Rolling Stones

Still haven’t seen The Rolling Stones – Unzipped? Not to worry! We’ve built an online Unzipped exhibition for all the fans.

A ticket for this virtual experience full of new content costs €5.

There is an English version available, click EN at the top left when you are in the online exhibition.

Have fun!

How it works!

In this virtual visit to the museum, you can access the galleries through a link on your computer, tablet or smartphone and spend hours wandering around and looking at everything at your leisure. You’ll have the museum all to yourself, so it will be nice and quiet. Arrows will guide you through the museum and down the mosaic staircase in the entrance hall. Downstairs, you’ll enter the exhibition, where you’ll see the reconstruction of the Rolling Stones’ old flat, photographs of the band’s early years, plenty of stage outfits, their guitars and drum set, and much more.

You will see a 360-degree photographic representation of the Unzipped exhibition, from beginning to end, with a bonus room full of photographs of the Stones taken by Andy Zuidema.

It will look real, but we are of course unable to show everything exactly as it appears in the physical exhibition. Owing to legal restrictions, and sometimes because of technical limitations, not all audio fragments, videos and music included in the real exhibition are available in the online one.

On the other hand, the online exhibition includes plenty of never-before-seen videos that aren’t part of the physical exhibition, like:

  • razor-sharp close-ups of objects such as Charlie Watts’ drum set
  • a spectacular timelapse of the reconstruction of the band’s flat in Edith Grove (the Stones’ base in the 1960s)
  • museum director Andreas Blühm’s favourite exhibition highlights, accompanied by his commentary on Keith Richards’ diary and the famous album Sticky Fingers.

You can buy a ticket to the Unzipped online exhibition through the Groninger Museum website. After purchase, you’ll receive an email containing a code and a link. You can use these to log in and start your virtual visit. After you begin, you’ll have 48 hours to view the exhibition, and then your visit will automatically end. If you wish to extend it, you will have to buy a new ticket.

Your ticket purchase helps to support the museum in these difficult times. We are deeply grateful. As a thank-you, you’ll get a chance to win something special. Everyone who buys a ticket to the Unzipped online exhibition will be included in a draw to win one of three catalogues signed by Mick Jagger or a signed limited edition Ronnie Wood print!

Laptop or desktop provide the best experience.

Watch the demo video below!

Basically, to move around in the virtual space, use your mouse to click on the hotspots or click and drag on the image. A white circle will move you forward; a red one will take you backward.

If you have another question, ring the museum on a weekday between 9am and 5pm on +31 (0)50 3666 555, or email

The online exhibition and all images and recordings are property of the Groninger Museum and the Rolling Stones. No part of the online exhibition may be copied without the permission of the Groninger Museum and the Rolling Stones.

By visiting the online exhibition you agree to the general terms and conditions.

Your data will be used only to grant you access to the online exhibition and enter you in the prize draw. We will delete it from the system afterward.

Online Groninger Museum
Online Groninger Museum © Carola de Poel, Panorama-Fotografie

Visit the Groninger Museum online

Discover our virtual museum halls and enjoy the artworks. Read background information, listen to audio and video clips or get started with our creative assignments.