WERC is an interdisciplinary art collective consisting of Joachim Rümke, Olav Huizer and Jelle Valk. Their work is characterised by experimentation with new media and technology: in changing formations and various disciplines, they are always searching for new forms and challenges. Reverse the word WERC and you get CREW. A crew is a close-knit group of people who work together intensively. WERC, made up of makers from different disciplines, is just such a group.
In AR Graffiti, they combine graffiti art with augmented reality to create “augmented reality graffiti”. Various painted elements are supplemented by a video projection designed by the artists. Projecting different digital layers over the painted graffiti, in what’s known as video mapping, brings it to life. Various details borrowed from the graffiti world are painted on a big wall using special electrically conductive paint. When a visitor touches one of them, he or she triggers the projection, changing the look of the work. Thus, visitors get a chance to make their own choices and combinations part of the piece. With AR Graffiti, WERC introduces an entirely new art form and transforms a graffiti piece, normally a static image, into an exciting, dynamic work.