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Press release

Online version of The Rolling Stones – Unzipped widens access to exhibition

Monday 11 September 2023
Rolling Stones Fans Outside The Palladium New York, New York, June 19, 1978
Rolling Stones Fans Outside The Palladium New York, New York, June 19, 1978 © Photo by Allan Tannenbaum/Getty Images

People can now enjoy The Rolling Stones – Unzipped without leaving home, thanks to a 360-degree virtual tour. From Tuesday 5 September, they can view the exhibition in an online environment on the Groninger Museum’s website. The virtual tour allows visitors to “walk” through the galleries. It's a unique way to discover Unzipped and “visit” the museum at any time of day. It also makes the exhibition accessible for people who are unable to travel to the museum.

The Groninger Museum first offered the virtual tour in 2020, in response to coronavirus restrictions. That year, the physical exhibition was only open to visitors for a month. The 360-degree tour was introduced to provide an alternative. Now it has reopened to give more fans a chance to see the show.

Bonus photos and videos
The tour takes in the exhibition from beginning to end. Instructions are provided at the virtual museum entrance. Visitors can click on pictograms to view in-depth information and videos. Certain fragments, such as close-ups of Charlie Watts’ drum kit and a spectacular timelapse video of the reconstruction of the Stones’ 1960s London flat, are not part of the physical exhibition. In one video, museum director Andreas Blühm talks about his personal favourite objects: Keith Richards’ diary and the famous album Sticky Fingers.

Visitors can wander the virtual galleries at their leisure using a PC, tablet or smartphone. An online visit takes about an hour. After ticket purchase, login is required. Access lasts a week. Tickets cost €5 and are available through this link.

The 360-degree tour was developed with Carola de Poel at Panorama-Fotografie.

About The Rolling Stones – Unzipped
Groningen is the final venue for The Rolling Stones – Unzipped, the first ever international exhibition by and about the Rolling Stones. It gives visitors a glimpse behind the scenes as they travel through history and the impressive career of an iconic rock band. The show contains more than 400 original objects from the Stones’ personal archive, including instruments, stage designs, album covers, iconic costumes, and rare audio and video fragments. Also on display is a drum kit that belonged to Charlie Watts, who died in 2021.

The Rolling Stones – Unzipped is on view at the Groninger Museum until 21 January 2024. Tickets are available at

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